The Hype

Competing for a career-changing Co-Sign and $150,000, up-and-coming streetwear visionaries elevate their cutting-edge designs and entrepreneurial hustle to prove their brand is the future of fashion - and worthy of the hype. The Hype is a competition series set in the colliding worlds of streetwear, business and culture where fashion visionaries must elevate their designs and entrepreneurial sense to avoid elimination while remaining authentic to their style. Ten streetwear professionals will compete in challenges to prove they can talk the talk and deliver the product. Every episode will offer unique tips and takeaways about the intricacies of designing, the business of fashion and the savvy to identify the latest trends, while also providing mentorship to the contestants.